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Marketing and Supplier Diversity

Building a Coordinated Approach

Supplier diversity is top of mind for marketers, yet it remains difficult to execute. New technologies and best practices are simplifying
diversity efforts, and helping companies and marketers achieve their goals.
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Host:
KEN MCDONALD
Source SCM Consulting
Panel:
DANA SMALL
BioMarin
DARREN HARMON
Sr.Director of Diversity and Sustainability
Procurment at UHG
MARK TIEDENS
CEO Noosh

Marketing and Supplier Diversity

Understanding the Complexity

68% of marketers say supplier diversity is a priority.

See how new technology can help companies meet diversity goals by identifying and accurately evaluating the
capabilities of qualified minority-owned businesses as they source marketing campaigns.

Supplier Diversity

Making diversity easier with data

53% of Companies struggle with a lack of stakeholder buy-in to supplier diversity campaigns.

See how technology can help marketers demonstrate the value of using qualified diverse suppliers

Advancing Supplier Diversity with Technology

Making diversity easier with data

68% of CMOs plan to increase the budget to make better sourcing decision and gain visibility and control of suppliers and processes.

See how marketing leaders are adopting tech to help with supplier diversity

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