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Resources

Best Practices for Excellence in Marketing Production.

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Read our whitepapers, learn from our case studies, watch our informational videos and demonstrations to learn how to reduce costs, increase visibility and gain control of your marketing execution using Noosh.

Articles and Whitepapers

Technology and Supplier Diversity

A Coordinated Approach to Diversity in Marketing and Advertising Vendor Selection

Supplier diversity is top of mind for marketers, yet it remains difficult to execute. New technologies and best practices are simplifying diversity efforts, and helping companies and marketers achieve their goals.

Marketing Execution and Compliance

With a Remote Workforce

Remote work is here to stay. Price, Waterhouse Coopers surveyed CFOs in 2020. No longer seen as a productivity drain, 54% of them plan to make remote work a permanent option.

Expanding Support for a Remote Workforce

Without Compromising Marketing Compliance

Managing Compliance across a remote workforce creates new challenges for those attempting to adhere to company policies, regulatory guidelines, and supplier contracts. Learn how to adapt policies, enhance regulatory oversight, build a constructive workflow and integrate technology in a remote work environment.

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Case Studies

Noosh customers reveal their strategy for successful marketing execution using Noosh.

Marketers reduce costs, simplify the execution of direct mail projects using Noosh. Direct mail on Noosh helps marketers deliver projects at more competitive projects, in less time, with higher quality.

Case Study: Direct Mail Case Study
Case Study: Supply Chain Collaboration
Case Study: Big Savings by Consolidating Printing, Point of Sale Materials, and Operations

Videos

Print Production Sustainability Scores

Empowering Marketers to Factor Environmental Impact Into Marketing Materials Procurement Decisions

Watch our three-part video series about Supplier Diversity.

Co-hosed by Mark Tiedens, CEO of Noosh, and Ken McDonald, Founder of SourceSCM Consulting, industry leaders explore the issues faced by companies, marketers, and minority-owned businesses in today’s fast-moving business climate.

Part 1: Marketing and Supplier Diversity

Understanding the Challenges to Linking Marketing Goals and Supplier Diversity

See how new technology can help companies meet diversity goals by identifying and accurately evaluating the capabilities of qualified minority-owned businesses as they source marketing campaigns.

Part 2: Supplier Diversity

Heightening Awareness & Building Executive Support

53% of companies lack stakeholder buy-in

See how new technology can help companies meet diversity goals by identifying and accurately evaluating the capabilities of qualified minority-owned businesses as they source marketing campaigns.

Part 3: Advancing Supplier Diversity Opportunities

Making diversity easier with data

68% of CMOs plan to increase the budget to make better sourcing decisions and gain visibility and control of suppliers and processes. They’re adopting new technology to do it.

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