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E*TRADE President and COO Joins Noosh Board of Directors

Nationally Recognized E-commerce Leader, Kathy Levinson, to Provide Insight and Acumen to Business-to-Business Communication Service Company Targeting the Printing Industry

 

Palo Alto, California - November 22, 1999 - Noosh, Inc., a leading Internet business-to-business communication service targeting the printing industry, announced today the appointment of Kathy Levinson, President and Chief Operating Officer of E*TRADE Group, Inc. (NASDAQ: EGRP), to the Noosh Board of Directors.

"I am delighted to have Kathy Levinson join the Board of Directors. As a leader in the e-commerce economy, Kathy brings tremendous value to Noosh," said Ofer Ben-Shachar, President & CEO of Noosh. "Kathy's hands-on operational experience running one of the most highly visited e-commerce sites on the web, will be a great addition to our team as we continue to move aggressively in the marketplace."

"Noosh has one of the most sophisticated and innovative business-to-business models today," said Levinson. "The company is already making a strong impact in the printing industry by providing a collaborative environment that improves communications between printers, corporate buyers and agencies. I'm excited to be part of a team that is leveraging the Internet to bring positive change to the printing industry."
Ms. Levinson became President and COO of E*TRADE Group, Inc. in January 1999. She continues to serve as President and COO of E*TRADE Securities, Inc. a wholly owned subsidiary of E*TRADE Group, Inc., a position she has held since joining the company in January 1996. E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online investing site, offering value-added investing and research features, supported by premium customer service. Prior to joining E*TRADE, she enjoyed a long career with Charles Schwab & Co., Inc., where she held several senior executive positions.

In 1999, Ms. Levinson was named one of the "100 Most Influential Business Women in the Bay Area" by Business Times Magazine and one of Inter@ctive Week Online's "25 Top Unsung Heroes on the Net." She is a senior fellow of the American Leadership Forum and serves on their board of directors. In addition, she serves on a number of other boards in both the private and non-profit sectors. Ms. Levinson received a B.A. in economics from Stanford University.

Since the official launch of Noosh.com in October of 1999, the company has experienced tremendous viral growth among it's customers, securing more than 100 organizations and 400 users, including many of the nation's top printers and several Fortune 100 corporate buyers. In addition, Noosh has also attracted many of the nations top sales and support executives, as well as key influencers in Internet and e-commerce development and marketing.

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business, Internet-based communication service for enterprise critical printing. Noosh.com dramatically improves the process of buying, selling and managing print. Leveraging the power of the Internet, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing in real time.

About E*TRADE
E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online investing site according to Media Metrix (9/99), offering value-added investing and research features, premium customer service and a redundant, proprietary Stateless Architecture infrastructure. In addition to the US, E*TRADE presently serves customers through branded web sites in Japan, the U.K., Sweden, France, Australia, New Zealand, and Canada. E*TRADE has been ranked the number one online brokerage by Gomez Advisors (for four out of the last five quarters), Lafferty Information and Research Group, PC Magazine and Smart Computing magazine. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have offices in Northern California and in other major business centers in the US and worldwide.


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