SANTA CLARA, CA., May 02, 2005 -- Noosh Inc., a leader in print management software and service solutions, today announced that The Boston Globe, one of the world's most respected newspapers, has recently deployed the Noosh Marketing Production Management and Print Procurement solutions.

Noosh provides on-demand software and service solutions that enable The Boston Globe's Marketing Services organization to deliver marketing, print and direct mail services to internal organizations and advertising clients. With Noosh, The Boston Globe has a robust internet-based print management solution that allows them to control costs, enhance team communication and shorten time to market for marketing, print and direct mail projects. Specifically, The Boston Globe can now manage all marketing project specifications and team communications in one location, and automate trafficking and procurement processes to increase service levels to their clients. Additionally, Noosh's reporting capabilities allow The Boston Globe to analyze process and cost data to improve processes and better manage their business.

The Boston Globe joins a growing list of high-profile U.S. newspapers to sign on with Noosh to support their advertising and direct mail services. Others include The San Diego Union Tribune, The Star Tribune and the San Jose Mercury News. "One reason we chose Noosh is because they are solving the challenges experienced daily by newspapers that have targeted marketing and marketing services organizations such as ours," stated Bob Powers, Vice President of Marketing Services for The Boston Globe.

"We are proud that so many of the nation's top newspapers have chosen Noosh for their print and direct mail solutions," said Mike Gardner, CEO of Noosh. "We are fortunate to have The Boston Globe as a customer and are confident that we can deliver value to their marketing services operations."

About The Boston Globe
The Boston Globe is a wholly owned subsidiary of The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion including, The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Noosh
Noosh delivers Technology Enabled Outsourced and software-as-a-service Print Management Solutions that allow companies to leverage outsourced or internally managed print procurement strategies to achieve significant cost reductions and gain complete visibility and control of print expenditures. Over 6,000 individuals representing nearly 700 different organizations use Noosh Print Management solutions to manage more than $150MM of print annually. Noosh customers include Genworth Financial, Honeywell Consumer Products Group, Star Tribune Company and many other leading enterprises. For more information, please visit www.noosh.com.

Noosh is the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.