Santa Clara, CA - October 8, 2003 -- Noosh, the leading provider of collaborative e-Business software solutions for print, and the San Jose Mercury News, a Knight Ridder newspaper, will host a case study presentation at the upcoming DMA show in Orlando, FL. The Annual DMA Conference and Exhibition is the world's largest gathering of direct and interactive marketers.

The presentation, "How the San Jose Mercury News Meets Today's Marketing Challenges with Noosh," will be given by Don Poepping, Director of Targeted Delivery at the Mercury News.

Poepping's team uses Noosh's project management and procurement capabilities to more efficiently produce, track, monitor, procure, and store advertising campaign projects. These projects take final form as printed advertising inserts in the paper and shared mail products or as direct mail pieces, or as a combination of both.

According to Poepping, "Noosh's application helps us meet our business objectives around delivering direct mail solutions for our customers. The application helps us buy well and makes our operations more efficient."

The event will take place on October 12th at 6:30pm at the Rosen Centre, headquarters hotel for this year's DMA. Reservations may be made by contacting Wanda Pansky at 1.888.286.6674 ext 6029.

About the San Jose Mercury News
Founded in 1851 as the San Jose Weekly Visitor, the Mercury News has grown into one of the nation's great dailies. Best known as the newspaper of record in Silicon Valley, the San Jose Mercury News is ranked as one of the top ten newspapers in the country by the Columbia Journalism Review. In any given week, 3 out of 4 Santa Clara County adults read a copy of the Mercury News with over 800,000 total daily readers. For more information, please visit the Mercury News's website at www.mercurynews.com.

About Knight Ridder
Knight Ridder (NYSE: KRI) is the nation's second-largest newspaper publisher, with products in print and online. The company publishes 32 daily newspapers in 28 U.S. markets, with a readership of 8.5 million daily and 12.1 million Sunday. Knight Ridder also has investments in a variety of Internet and technology companies and two newsprint companies. Knight Ridder and Knight Ridder Digital are located in San Jose, Calif. For more information, please visit Knight Ridder's website at www.kri.com.

About Noosh
Noosh, Inc. offers superior, collaborative-procurement technology that rapidly cuts the real cost of doing business. Founded in 1998, the company is recognized as a market leader in collaborative process management and procurement of print, direct mail, and interactive media. Noosh customers include GE Capital, Honeywell Consumer Products Group, Star Tribune Company and other leading enterprises. For more information, please visit Noosh's website at www.noosh.com.

Noosh is the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.