Santa Clara, CA - April 17th, 2003 - Noosh, Inc., a leading
provider of collaborative e-Business software solutions for print,
today announced that the San Jose Mercury News, a Knight Ridder newspaper,
has chosen Noosh's web-based software solution to help manage its
commercial printing and direct mail operations.
The paper's "Targeted Delivery" team, who work on behalf
of Mercury News advertisers, is using Noosh's project management and
procurement capabilities to more efficiently produce, track, monitor,
procure, and store advertising campaign projects. These projects take
final form as printed advertising inserts in the paper or as direct
mail pieces or as a combination of both.
"Noosh's project management capabilities drive internal efficiencies
so that we can work more quickly and with fewer errors," says
Don Poepping, Director of Targeted Delivery & New Business Development
at the San Jose Mercury News. "In the end, these efficiencies
translate into better service to our advertisers."
At the San Jose Mercury News, many people work together to take advertising
projects from concept to completion. Project teams include representatives
from the paper's sales, marketing, creative services, production,
and print purchasing areas as well as from the company's supplier
base. Noosh's file management and messaging capabilities ensure that
team members always have access to the most updated documents and
information related to the project. Noosh's electronic tracking and
reporting capabilities allow project manager's to quickly understand
the status of all jobs as well as the status of numerous subcategories
of jobs. Finally, Noosh's online commerce tools simplify the competitive
bidding process and help ensure best practices for procurement operations.
"The Mercury News is the paper of record in the Silicon Valley,"
said Mike Gardner, CEO of Noosh. "Given the paper's insight into
the value of technology, we are pleased that they have selected Noosh
to help manage their growing direct mail and commercial print services."
About the San Jose Mercury News
Founded in 1851 as the San Jose Weekly Visitor, the Mercury News has
grown into one of the nation's great dailies. Best known as the newspaper
of record in Silicon Valley, the San Jose Mercury News is ranked as
one of the top ten newspapers in the country by the Columbia Journalism
Review. In any given week, 3 out of 4 Santa Clara County adults read
a copy of the Mercury News with over 800,000 total daily readers.
For more information, please visit the Mercury News's website at www.mercurynews.com.
About Knight Ridder
Knight Ridder (NYSE: KRI) is the nation's second-largest newspaper
publisher, with products in print and online. The company publishes
32 daily newspapers in 28 U.S. markets, with a readership of 8.5 million
daily and 12.1 million Sunday. Knight Ridder also has investments
in a variety of Internet and technology companies and two newsprint
companies. Knight Ridder and Knight Ridder Digital are located in
San Jose, Calif. For more information, please visit Knight Ridder's
website at www.kri.com.
About Noosh
Noosh, Inc. offers superior, collaborative-procurement technology
that rapidly cuts the real cost of doing business. Founded in 1998,
the company is recognized as a market leader in collaborative process
management and procurement of print, direct mail, and interactive
media. Noosh customers include GE Capital, Honeywell Consumer Products
Group, Star Tribune Company and other leading enterprises. For more
information, please visit Noosh's website at www.noosh.com.
| Contact: |
Lou Braun
Public Relations
Noosh, Inc.
408.617.6020
lou@Noosh.com |
|
Noosh is the trademark and service mark, respectively,
of Noosh, Inc. Other trademarks appearing in this release are the
property of their holders.
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