Santa Clara, CA - January 28th, 2003 - Noosh, Inc. today announced
that Open Systems Advisors Inc. (OSA) bestowed top honors on its software
solution with a Crossroads 2003 A-List Award. Noosh demonstrated itself
to be the best in Collaborative Procurement Software for Printed Marketing
Materials.
"After interviewing several executives who had implemented Noosh's
software at their companies, it was clear that Noosh has demonstrated
consistent results," said Nina Lytton, president of Crossroads-OSA.
"Noosh's commerce and collaboration tools help large enterprises
lower costs while simplifying complex processes associated with the
management of printed marketing materials such as collateral and direct
mail."
Open Systems Advisors interviewed three different customers who provided
three unique perspectives - one was from the marketing department
of a major insurance company, one was from the procurement department
of a F500 financial services company, and one was from the production
department of a leading publisher. Each took part in in-depth, confidential
interviews that allowed the judges to make an informed decision.
Noosh was the leader in its category because it delivers a solution
that helps meet the goals of both marketing and procurement. Marketing
professionals can stay focused on creative priorities by using Noosh's
collaboration tools to more efficiently handle the project management
tasks associated with the production of marketing materials. Procurement
professionals, on the other hand, like how Noosh's commerce tools
increase spending visibility, reduce costs, and improve supplier management.
"Real-world results are the only thing that counts," said
Mike Gardner, President and CEO of Noosh. "We applaud Crossroad's
methodology of validating business results with customers and we are
honored to be one of the winners."
More information about the Crossroads A-List award is available at
www.crossroads-osa.com.
About Open Systems Advisors
Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world
perspective on using new technology in business. OSA's research is
based on an ongoing and in-depth dialogue with hundreds of seasoned
IT executives and business leaders who are using emerging technologies
to achieve business results. OSA reports the Crossroads Decisions,
confers the Crossroads A-List Awards and produces the Crossroads Conferences.
Those who want additional information may contact the company at:
Open Systems Advisors, Inc., 24 West Cedar Street, Boston, MA 02108,
617.367.3063, www.crossroads-osa.com
About Noosh
Noosh, Inc. offers superior, collaborative-procurement technology
that rapidly cuts the real cost of doing business. Founded in 1998,
the company is recognized as a market leader in collaborative process
management and procurement of print, direct mail, and interactive
media. Noosh customers include GE Capital, Honeywell Consumer Products
Group, Star Tribune Company and other leading enterprises. More information
about Noosh may be found at www.noosh.com.
| Contact: |
Lou Braun
Public Relations
Noosh, Inc.
408.617.6020
lou@Noosh.com |
|
Noosh is the trademark and service mark, respectively,
of Noosh, Inc. Other trademarks appearing in this release are the
property of their holders.
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