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SANTA CLARA AND SAN FRANCISCO, CA - INTERNATIONAL SUPPLY MANAGEMENT
CONFERENCE - May 6, 2002 - Noosh, Inc., (www.noosh.com) a leading provider of collaborative e-Business
software solutions, today announced that the Star Tribune Company
has chosen Noosh to help manage its interactive media, direct mail,
and marketing materials. The Star Tribune Company produces the Star
Tribune newspaper, one of the top 20 largest newspapers in the nation,
as well as a variety of direct marketing, niche print, and electronic
services products.
"A single project -- whether for an electronic banner ad, a direct
mail piece, or a marketing brochure -- has numerous hand-offs between
multiple groups with different disciplines," says Nick Rogosienski,
Vice President of Star Tribune's Interactive Media and Direct Marketing
group. "Noosh's process management tools enhance coordination so
we can save time and improve accuracy of deliverables. Plus, the
improved visibility that Noosh gives into our sourcing and procurement
data will help us drive down costs."
The first phase of the deployment will focus on the requirements
of Star Tribune's direct marketing and interactive media services.
The company produces a wide range of electronic services products,
including www.startribune.com, the most frequently used local news
and information service for the Twin Cities market, with more than
40 million page views per month. Noosh will help automate the workflow
of the entire ad lifecycle, from initial order to scheduling and
placement. Star Tribune managers will rely on Noosh reporting tools
to identify workflow bottlenecks and establish benchmarks for improvement.
The second phase of the deployment will concentrate on print services
that Star Tribune provides to its extensive roster of clients. To
date, over one hundred Star Tribune personnel and twenty-five of
their suppliers have been trained to use Noosh.
"The Star Tribune Company is one of the industry's leading media
and publishing organizations with strong growth in the niche products
and direct marketing areas," said Dave Hannebrink, Senior Vice President,
Marketing and Business Development, of Noosh, Inc. "We look forward
to working with them to improve process efficiencies, reduce procurement
costs, and to help maintain the highest level of customer satisfaction."
About the Star Tribune Company
The Star Tribune Company, a news and information company serving
the Twin Cities area of Minneapolis and St. Paul, is a subsidiary
of The McClatchy Company of Sacramento, Calif. (NYSE:MNI). Star
Tribune produces the Star Tribune newspaper, one of the top 20 largest
newspapers in the nation. The company also produces a variety of
direct marketing, niche print, and electronic services and products,
including www.startribune.com,
the most frequently used local news and information service for
the Twin Cities market. It also develops web sites and provides
other electronic services for Star Tribune advertisers.
About Noosh
Noosh, Inc. (http://www.noosh.com)
offers superior cross-enterprise collaboration technology that rapidly
cuts the real cost of doing business. Founded in 1998, the company
is recognized as a market leader in collaborative process management
and procurement of non-catalogue items. Large corporate organizations
and their suppliers use Noosh to manage and procure custom goods
and services. Noosh customers include Aetna, Bank of America, General
Electric and other leading Fortune 500 enterprises.
| Contact: |
Lou Braun
Public Relations
Noosh, Inc.
408.617.6020
lou@Noosh.com |
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Noosh is the trademark and service mark, respectively,
of Noosh, Inc. Other trademarks appearing in this release are the
property of their holders.
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