Palo Alto, Ca. - May 1, 2001 - Noosh, Inc. (www.noosh.com), a leading provider of collaborative online solutions for enterprise communications, today announced that it is has been selected by Aetna, Inc., (NYSE: AET)(www.aetna.com) as one of the company's first Ariba PunchOut™ enabled vendors. Aetna is a leading provider of health, dental, and group insurance coverage to over 30 million Americans. Ariba, Inc., is the leading business-to-business (B2B) eCommerce platform and network solutions provider. Noosh has been selected by Aetna to participate in an end-to-end eProcurement solution based on the implementation of the Ariba B2B Commerce Platform™, which provides a single, Internet-based point of access and integration with buyers and marketplaces worldwide. Noosh, as an Ariba supplier became Ariba Ready™ certified in October, 2000. Ariba Ready is Ariba's initiative for communicating the integration capabilities of suppliers and other trading partners accessing the Ariba Commerce Services Network™ (Ariba CSN). The integrated system includes electronic quoting, requisitioning and purchase order approval, transaction management, invoicing and payment.

"Noosh was selected by Aetna in 1999 because of their integrative strategy with other systems, including both print industry-specific and general e-commerce products. When Aetna selected Ariba, Noosh was one step ahead, having already achieved Ariba integration and enabling us to create an end-to-end paperless procurement process" said Tracy Cernik, Print Communications Team at Aetna.

"As an Ariba Ready certified supplier, Noosh is providing Aetna with Ariba's best-of-breed B2B eCommerce solutions," said Cindy Elkins, VP and GM, Supplier and Content Solutions, at Ariba. "We value the commitment to customer satisfaction and success that Noosh has demonstrated with Aetna."

"Working together, Aetna, Ariba and Noosh are fulfilling the vision of seamless eCommerce integration - for both catalog and custom procurement - throughout the large enterprise," said Dave Hannebrink, SVP of Marketing and Business Development. " We're proud to be part of this winning combination."

About Aetna
Aetna is the nation's leading provider of health care and related benefits, serving more than 19 million health care members, 14 million dental members and 11 million group insurance customers. Information about Aetna is available at www.aetna.com.

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) offers superior cross-enterprise collaboration technology that rapidly cuts the real cost of doing business. Founded in 1998, the company is recognized as a market leader in collaborative procurement of non-catalog items and currently processes over $100 million in transactions annually. Large corporate organizations and their suppliers use Noosh to manage and procure custom products - print, packaging, direct mail, and media services. Suppliers use Noosh Direct to improve sales and customer service productivity. Noosh customers include Aetna, Bank of America, Cigna, General Electric and other leading Fortune 500 enterprises.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.