PALO ALTO, Ca., -- April 30, 2001 -- Noosh, Inc. (www.noosh.com) a leading provider of award-winning e-Business solutions, and ICG Commerce, the world's first comprehensive procurement services provider (PSP), announced today a strategic alliance to offer innovative, mission-critical commercial print procurement solutions for mid to large-sized organizations. The alliance leverages ICG Commerce's procurement services that combine content and category expertise, extensive supply-base management and sourcing services with Noosh's comprehensive e-Print collaboration, training and implementation services. The complementary strengths of each company will deliver key benefits to their respective customer bases - further accelerating customers' return on investment.

"After extensively evaluating several Internet procurement solutions, we found that Noosh offered a comprehensive service, combined with a depth of understanding about the print business and implementation savvy," said Greg Magrisi, Director of Strategic Sourcing, at ICG Commerce. "Our customers are seeking solutions to meet today's critical challenges in enterprise communications and we believe that Noosh is the best partner to help us deliver these services."

The ICG Commerce - Noosh Offering
The combined service is called, "ICG Commerce Commercial Print", and can be accessed by contracted customers through the ICG Commerce web site at: print.icgcommerce.com. The program is a combination of ICG Commerce and Noosh best-in-breed technology and the ICG Commerce Commercial Print Supplier Evaluation program, which provides customers with quarterly reviews of their supply base and direct print materials costs. The solution is currently live for ICG Commerce's customer base and since it is a true ASP it can be rapidly implemented on a global basis.

"A recently completed research study by CAP Ventures, Inc. demonstrates the benefits of the Noosh solution to deliver hard cost savings, and in a short amount of time," said Charles A. Pesko, Managing Director, CAP Ventures. "Print procurement was a significant part of the company's overall expenditures; with Noosh the company is now on track to reduce its print spend by 20% and its operating expenses related to print procurement by 17.7%."

ICG Commerce's process for selecting only world-class technology and supply partners has been validated by a recently completed research study by CAP Ventures, (http://www.capv.com), the leading worldwide strategic consulting and market research firm for the digital business communications and e-business technologies revolution. In this study, Noosh's collaborative solution was directly linked to 20% reductions in printing costs for a well-known, Fortune 100 insurance company. These results, coupled with the proprietary vendor management, PO/Invoice processing tools and aggregated buying power possessed by ICG Commerce, provides a combination not currently found in the marketplace.

"The combination of ICG Commerce's breadth of procurement expertise and Noosh's proven expertise in providing best-in-class e-Print solutions will generate significant savings for our mutual customers," said Ofer Ben-Shachar, CEO and President of Noosh."

About ICG Commerce
ICG Commerce is the world's first comprehensive online procurement services provider. Leveraging its wealth of supply chain management, purchasing and strategic sourcing expertise across multiple industry groups, ICG Commerce delivers comprehensive, tailored services built around a flexible, Internet-based platform. ICG Commerce can effect the entire spectrum of purchasing strategies, including aggregated buys, portals and exchanges, hosted auctions, eRFQs/eRFPs, spot buys, sourcing consulting and catalog purchases. ICG Commerce is a member of the Internet Capital Group (Nasdaq: ICGE - news) network, and is based in Jenkintown, Pa. For more information, access the company's Web site at www.icgcommerce.com.

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) offers superior cross-enterprise collaboration technology that rapidly cuts the real cost of doing business. Founded in 1998, the company is recognized as a market leader in collaborative procurement of non-catalog items and currently processes over $100 million in transactions annually. Large corporate organizations and their suppliers use Noosh to manage and procure custom products - print, packaging, direct mail, and media services. Suppliers use Noosh Direct to improve sales and customer service productivity. Noosh customers include Aetna, Bank of America, Cigna, General Electric and other leading Fortune 500 enterprises.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.