PALO ALTO, Ca., — February 6, 2001 — Noosh, Inc., (www.noosh.com) a leading provider of Collaborative e-Business solutions today announced that its flagship product, noosh.com has been awarded a place on the Crossroads 2001 A-List in the Operations and Fulfillment category. Noosh will be recognized at the Crossroads 2001 Conference to be held March 18-21, 2001 in Phoenix, AZ.

The Crossroads A-List Awards, which are based on in-depth customer interviews, recognize newly proven products and services that enable organizations to better address today's business opportunities and challenges.

"GE Capital uses the noosh.com service in 18 purchasing locations and we have used Noosh to manage orders with nearly 100 suppliers," said Jerry Marcus, Managing Director of GE Equity. "With a bias to fast deployment and their use of GE's Six Sigma quality tools, Noosh has proven to be one of our leading e-Commerce partners."

"Companies use Noosh to streamline their entire process for coordinating communications projects," said Nina Lytton, president of Open Systems Advisors and editor of the Crossroads A-List. "Noosh' collaborative tools improve decision-making enterprise-wide and help businesses strengthen the bottom-line. Noosh marries leading technology with sound business strategy, the mark of an A-List winner."

Products and services win a Crossroads A-List Award based on customer references from early adopters who have realized significant business results. More specifically, the awards:

— Jump-start business-technology teams on a shorter — yet more effective — technology evaluation and implementation cycle;

— Tell customers when a new product or service has proven its immediate business utility in the extended enterprise;

— Provide a credible third-party assessment of complex systems that cannot be duplicated in a lab environment;

— Identify lesser-known products and services with proven track records in large and/or rapidly growing businesses and trading communities.

"We are honored to receive this extraordinary accolade which validates our emerging leadership role in collaborative commerce," said Ofer Ben-Shachar, President and CEO of Noosh, Inc. "Noosh works with its customers to identify and solve real-world problems throughout the value supply-chain, and so we are extremely pleased to have our service recognized by the Crossroads 2001 A-List Award team."

For more information about the Crossroads 2001 A-List Awards and Conference, please visit (www.crossroads-osa.com).

About the Crossroads A-List Awards

The Crossroads A-List Awards clearly outline the business benefits, concisely summarize the technology differentiators, validate solutions with real customer experiences, and provide a basis for informed dialogue between business and technology partners.

The Crossroads A-List Awards focus on enterprise computing, the integrated system supporting the business process from the supply chain through the back office all the way to customer interaction. Winners are determined after a detailed review of the vendors' products or services and strategies. In-depth, confidential interviews with experienced customers are the cornerstone of the judgment process.

Eighth Annual Crossroads Conference

Winners of the Crossroads 2001 A-List Awards and their customers will be recognized at the Crossroads Conference to be held March 18-21, 2001 at the Wigwam Resort in Phoenix, AZ. Additional information on the conference can be obtained by contacting Meleena Erikson at 617.859.0859 or merikson@crossroads-osa.com.

About Open Systems Advisors, Inc. and the Crossroads Research Program

Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, confers the Crossroads A-List Awards and produces the Crossroads Conferences.

For additional information, contact the company at: Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617/859-0859 or
www.crossroads-osa.com.

®Crossroads is a registered trademark, and ™Crossroads A-List, ™Crossroads Decisions and ™Bizno-tech are trademarks of Open Systems Advisors, Inc.; any other trademarks are the property of their respective owners.

CONTACT: Marketing Contact
Peg Archdeacon
Dir, Analyst Relations
Atlas Commerce, Inc.
610-640-8025
archdeacon.peg@atlascommerce.com
or
Public Relations Contact
Darlene Ayan/Ted Weismann
Lois Paul & Partners
781-238-5700
darlene_ayan@lpp.com
ted_weismann@lpp.com

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication and collaboration service for managing enterprise communications such as print, electronic media, creative services and direct mail. Noosh.com, powered by Live Jobs^SM collaborative technology, is designed to help dramatically improve the process of buying, selling and managing enterprise communications. Leveraging the power of the Internet, noosh.com helps strengthen buyer-supplier relationships by providing a collaborative environment where corporate buyers, printers, creative agencies and others in the supply chain of vendors can work together efficiently to manage complex enterprise communications projects from conception to delivery, in real time.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.