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SEYBOLD SAN FRANCISCO 2000August 30, 2000Noosh, Inc.,
(www.noosh.com)
a leading provider of collaborative, online supply chain solutions
today announced that its direct mail module is helping customers,
such as West Group, the foremost provider of e-information and solutions
to the U.S. legal market, meet their time-to-market objectives.
West Group and other Noosh customers are utilizing the noosh.com
service to design, procure and deliver enterprise communications
including direct mail, collateral and advertising.
The direct mail module within noosh.com enables buyers and suppliers
to specify and manage all information regarding their projects,
including data processing needs, insertion requirements, printed
piece specifications and mailing list details. In addition, Noosh
collaboration enables appropriate information to be shared with
members of the supply chain, including lettershop service suppliers
who now have the ability to be immediately aware of upstream modifications
and product availability. With the noosh.com service, everyone in
the supply chain can stay informed and up-to-date on all aspects
of a project, anytime, anywhere they have access to an Internet
connection.
For many companies, such as West Group, direct mail is a significant
part of their overall marketing efforts. To support the sale of
its publishing products and online services, West Group produces
approximately 9,000 marketing materials projects per year, 50 percent
of which are direct mail.
West Group is currently utilizing the noosh.com service to collaborate
with 120 internal marketing staff and their suppliers, who provide
printing, paper, pre-press and lettershop services. West Group has
been using noosh.com since June 1 of this year and has implemented
the service with their suppliers. Noosh has trained 29 internal
staff members at West Group and 25 individuals from 17 of their
supplier organizations. To date, West Group has entered approximately
1,000 jobs into the noosh.com system.
"Noosh.com was the only e-commerce solution that could accommodate
direct mail," said Virginia Flo, creative services production manager,
West Group. "It was clear that Noosh knew more about direct mail
than anyone else. Streamlined communications, common specifications
and the ability to compare estimates given in a standard format
allow us to complete projects in less time. We have experienced
incredible time savings - estimates that used to take days to receive
are now done in hours."
"We have worked closely with our customers to develop the direct
mail module," said Dave Hannebrink, senior vice president of marketing
and business development, Noosh, Inc. "For many organizations, direct
mail is one of the most important aspects of their marketing communication
program and we're achieving great success with customers such as
West Group."
About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com)
was founded in 1998 with the goal of creating the industry's leading
business-to-business Internet-based communication and collaboration
service for managing enterprise communications such as print, electronic
media, creative services and direct mail. Noosh.com, powered by
Live JobsSM collaborative technology, is designed to
help dramatically improve the process of buying, selling and managing
enterprise communications. Leveraging the power of the Internet,
noosh.com helps strengthen buyer-supplier relationships by providing
a collaborative environment where corporate buyers, printers, creative
agencies and others in the supply chain of vendors can work together
efficiently to manage complex enterprise communications projects
from conception to delivery, in real time.
Noosh and Live Jobs are the trademark and service mark, respectively,
of Noosh, Inc. Other trademarks appearing in this release are the
property of their holders.
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