SEYBOLD SAN FRANCISCO 2000—August 29, 2000—Noosh, Inc., (www.noosh.com) a leading provider of collaborative, online supply chain solutions today announced that 4 business units of GE Capital, a wholly-owned subsidiary of General Electric Company (NYSE: GE), will utilize the noosh.com service on an enterprise-wide basis for print procurement and production, as well as supply chain management. A series of agreements were signed by the two companies in April, 2000.

Noosh.com enables businesses to manage multiple projects and vendors from design to delivery by providing a centralized repository of information where everyone in the supply chain has immediate access to the data they need. The collaboration between members of the supply chain results in improved accountability and a dramatic reduction in time and costs associated with the production of enterprise communications. In addition, noosh.com enables companies to make better business decisions by providing a custom management analyst reporting capability.

GE Capital started using noosh.com in April, 2000 and to date, 76 of their print suppliers have signed user agreements to utilize the service, including companies such as: Atlantic Envelope Company, First Impressions, W.E. Andrews, and Westvaco Corporation's Envelope Division. In addition, 85 corporate buyers and procurement executives within GE Capital have been trained and granted accounts on noosh.com.

"Part of our challenge to be competitive is to continually find processes to reduce indirect costs. By implementing noosh.com, we have greater access to the critical data needed to manage the entire procurement process more efficiently," Jerome C. Marcus, managing director, GE Equity.

"Working with a global leader such as GE Capital is positively impacting how we do business and helps us provide a better service for our customers," said Ofer Ben-Shachar, chairman and CEO, Noosh, Inc. "In terms of usage and growth, GE Capital is a key customer and we look forward to developing the noosh.com service with them and all of our users."

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication and collaboration service for managing enterprise communications such as print, electronic media, creative services and direct mail. Noosh.com, powered by Live Jobs^SM collaborative technology, is designed to help dramatically improve the process of buying, selling and managing enterprise communications. Leveraging the power of the Internet, noosh.com helps strengthen buyer-supplier relationships by providing a collaborative environment where corporate buyers, printers, creative agencies and others in the supply chain of vendors can work together efficiently to manage complex enterprise communications projects from conception to delivery, in real time.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.