STAMFORD, CT and PALO ALTO, CA - May 2, 2000 - GE Capital, a wholly-owned subsidiary of General Electric Company (NYSE: GE), and Noosh, Inc., a leading provider of business-to-business e-commerce solutions for the printing industry, today announced a series of agreements, including a user agreement providing for GE's enterprise-wide use of the noosh.com service for print procurement and management. In addition, the agreements detail GE's transfer of certain technology to Noosh, and GE's equity investment in Noosh.

Powered by Live Jobs^SM collaborative technology, noosh.com is designed to dramatically help improve the process of buying, selling and managing print. Launched in October 1999, noosh.com provides a collaborative environment where print buyers, printers, creative agencies and others in the supply chain of vendors can work together efficiently throughout the complex, multi-step process of print procurement, design and production.

In addition to helping enable a streamlined workflow and improved communications among internal team members and outside vendors, the noosh.com service also provides customized management reports to help buyers and printers optimize business decisions.

As part of the agreement, GE has assigned to Noosh certain rights relating to its technology. An important initiative at GE, the assigned technology is a process to evaluate and objectively measure the performance and quality of its print and creative services vendors. Noosh intends to further develop and apply this technology to noosh.com, enabling users of the service access to GE's developed method in selecting vendors.

"We like the efficiencies that Noosh's collaborative technology brings to the large and attractive market for print management services," said Jerome Marcus, a Managing Director within GE Equity. "We look forward to exchanging best practices and working closely with Noosh's excellent management team in building a prosperous partnership."

"GE Capital's decision to invest in and utilize the noosh.com service is a significant step forward for Noosh and we are very pleased about the agreements between the two companies," said Ofer Ben-Shachar, Chairman and CEO, Noosh, Inc. "Coupling the noosh.com service with the backing of GE and their technology is a logical match that will enable Noosh to share GE's best practices with noosh.com users."

About GE Capital
GE Capital, with assets of more than US $345 billion, is a global, diversified financial services company with 28 specialized businesses. A wholly-owned subsidiary of General Electric Company, GE Capital, based in Stamford, CT, provides equipment management, mid-marker and specialized financing, specialty insurance and a variety of consumer services, such as car leasing, home mortgages and credit cards, to businesses and individuals around the world. GE is a diversified services, technology and manufacturing company with operations worldwide.

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business, Internet-based communication and collaboration service for enterprise critical printing. Noosh.com, powered by Live Jobs^SM collaborative technology, is designed to dramatically help improve the process of buying, selling and managing print. Leveraging the power of the Internet, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing from conception to delivery, in real time

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.