PALO ALTO, CA - April 12, 2000 - Noosh, Inc., a leading provider of business-to-business e-commerce solutions for the printing industry, today announced the appointment of Edward E. Barr, Chairman of Sun Chemical Group, B.V. and Kodak Polychrome Graphics, to the Noosh Board of Directors.

Mr. Barr joins the Noosh board as the fifth member, along with Ofer Ben-Shachar, Chairman and CEO, Noosh, Inc.; Steven Baloff, General Partner, Advanced Technology Ventures; Kathy Levinson, President and Chief Operating Officer of E*TRADE Group, Inc. (NASDAQ: EGRP); and Arthur Patterson, General Partner, Accel Partners.

"I am impressed with the business concept of Noosh and the opportunity to bring the print buyer and the print supplier together in an e-commerce environment that reduces cost, improves productivity, and adds simplicity and clarity to their communication and overall workflow," Said Edward Barr. "The print industry needs to embrace and absorb the Internet in a way which will enhance the unique attributes which only print can supply to the communications market."

"Noosh is honored to have Edward Barr join the board of directors. As a graphic arts industry veteran of 38 years, Mr. Barr brings tremendous insight and value to Noosh," said Ofer Ben-Shachar, Chairman and CEO, Noosh, Inc. "As the Chairman of both Sun Chemical and Kodak Polychrome Graphics, Mr. Barr holds a strong leadership position within the industry and possesses exceptional experience guiding Fortune 500 companies."

"As I looked at various companies in the business-to-business e-commerce space, I felt that Noosh stood out as the most comprehensive provider of end-to-end solutions for Graphic Arts market," said Edward E. Barr. "The entire reality of Noosh impresses me as the necessary combination of superior technology, an experienced management team and a high level of energy and commitment to be a transforming company for the graphic arts industry."

Mr. Barr is the Chairman of Sun Chemical Group, B.V., the holding company of Sun Chemical Corporation. As such, Mr. Barr advises the senior management of Sun Chemical on matters of strategy, long range planning and future opportunities to expand the company's leadership position in the graphic arts and colorant industries. Mr. Barr is also Chairman of the Board of Kodak Polychrome Graphics, Sun Chemical's joint venture with Kodak Company.

Prior to becoming Chairman, Mr. Barr was President and CEO of Sun Chemical, a post he held for 11 years. Under Mr. Barr's direction the company's sales grew from $600 million in 1987 to more than $3 billion in 1997.

Mr. Barr is a member of the Board of Directors of Sun Chemical's parent company, Dainippon Ink & Chemicals (DIC) of Tokyo, Japan, where he is the only non-Japanese member of the DIC board. In addition, he serves as Director of United Water Resources, Harrington Park, New Jersey; Director of First Union Corporation, Charlotte, North Carolina; and as a trustee of Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin.

About Sun Chemical
Sun Chemical is a global manufacturer of high quality printing inks and organic pigments. With headquarters in Fort Lee, New Jersey, U.S.A.; Watford, UK; and Soest, The Netherlands, the company owns and operates manufacturing, sales, service and technical facilities throughout North America, Europe, Latin America and the Caribbean. The Sun Chemical family of companies employs more than 14,000 people worldwide and includes such well known names as Usher-Walker, Gibbon, Hartmann, Kohl & Madden, Heritage, US Ink and Coates Lorilleux. Sun Chemical Corporation in the U.S. and Sun Chemical Limited in the UK are subsidiaries of Sun Chemical Group B.V., the Netherlands. In addition, Sun Chemical's joint venture with Eastman Kodak, Kodak Polychrome Graphics, is a world leader in prepress products. For more information about Sun Chemical, visit our web site at http://www.sunchemical.com.

About Noosh
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication and collaboration service for enterprise critical printing. Noosh.com, powered by Live Jobs^SM collaborative technology, is designed to dramatically improve the process of buying, selling and managing print. Leveraging the power of the Internet and popular browsers, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing in real time.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.