PALO ALTO, CA - February 9, 2000 - Noosh, Inc., a leading Internet business-to-business communication service targeting the printing industry, today announced that it has entered into a user agreement with E*TRADE (NASDAQ: EGRP), a global leader in electronic personal financial services. The agreement will allow E*TRADE to use the Noosh service to manage and track its print process from start to finish, helping it to achieve cost savings and increased efficiencies.

"Noosh's collaborative technology is designed to greatly streamline print operations," said Ofer Ben-Shachar, founder and CEO, Noosh, Inc. "Now E*TRADE's print jobs can be centralized in one place, affording the company and its vendors easier access to their print job information. The Noosh solution helps all parties in the complex print process to avoid common and traditional communication problems before they arise, which means fewer costs and headaches."

"Noosh.com will help us to streamline our printing activities and better coordinate E*TRADE's numerous printing vendors," said Roger Picket, director of purchasing for E*TRADE. "We look forward to being able to centralize information on our print jobs in a secure and easily accessible location on the Internet. This will enhance communication among our staff, print vendors and creative agencies at remote locations, which we believe can improve overall accountability and efficiency in the process."

Noosh's business-to-business Internet communication service, noosh.com, is designed to dramatically improve the process of buying, selling and managing print by providing a collaborative environment where print buyers, printers, creative agencies, and others in the supply chain of vendors can work together efficiently.

The noosh.com service, powered by Live Jobs^SM collaborative technology, provides a way to develop a standard and efficient information workflow utilizing one centralized database to store, retrieve and push information. Noosh.com helps users communicate more accurately and effectively with their internal and external customers throughout the whole print process-from conception to delivery.

About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com) was founded in 1998 with the goal of creating the industry's leading business-to-business Internet-based communication service for enterprise critical printing. Noosh.com, powered by Live JobsSM collaborative technology, is designed to dramatically improve the process of buying, selling and managing print. Leveraging the power of the Internet and popular browsers, noosh.com helps strengthen buyer-printer relationships by providing a collaborative environment where corporate buyers, printers and creative agencies work together efficiently to manage complex corporate printing.

About E*TRADE
E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online investing site according to Media Metrix (9/99), offering value-added investing and research features, premium customer service and a redundant, proprietary Stateless Architecture infrastructure. In addition to the US, E*TRADE presently serves customers through branded web sites in Japan, the U.K., Sweden, France, Australia, New Zealand, and Canada. E*TRADE has been ranked the number one online brokerage by Lafferty Information and Research Group, PC Magazine and Smart Computing magazine. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have offices in Northern California and in other major business centers in the US and worldwide.

Noosh and Live Jobs are the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.