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Palo Alto, CA - February 2, 2000 - Noosh, Inc., a leading
Internet business-to-business communication service targeting the
printing industry, today announced that it has entered into a user
agreement with Aetna (NYSE: AET), a major provider of health, retirement
and financial services benefits. The three-year agreement will enable
Aetna to manage multiple print vendors, quick production cycles
and complex print-buying requirements more efficiently. The noosh.com
system also will enable Aetna to analyze trends in its print buying
process and develop a community among its in-house print buyers,
helping improve efficiencies and lower costs for the Fortune 100
company.
 Noosh's
business-to-business Internet communication service, noosh.com,
is designed to dramatically improve the process of buying, selling
and managing print by providing a collaborative environment where
print buyers, printers, creative agencies, and others in the supply
chain of vendors can work together efficiently. The noosh.com service,
powered by Live JobsSM collaborative technology, provides a way
to develop a standard and efficient information workflow utilizing
one centralized database to store, retrieve and push information.
Noosh.com helps users communicate more accurately and effectively
with their internal and external customers throughout the whole
print process-from conception to delivery.
"We are pleased to have Aetna join the list of prominent corporations
using noosh.com," said Ofer Ben-Shachar, founder and CEO, Noosh,
Inc. "I am confident that Noosh technology will have a powerful
impact on Aetna's print operations. Traditional communication methods
in printing are manual and paper-intensive, which makes them difficult
for a decentralized company such as Aetna to employ effectively.
Now, Aetna can reduce communications logjams through noosh.com,
which will result in savings of time, money and frustration."
About Noosh, Inc.
Noosh, Inc. (http://www.noosh.com)
was founded in 1998 with the goal of creating the industry's leading
business-to-business Internet-based communication service for enterprise
critical printing. Noosh.com, powered by Live JobsSM
collaborative technology, is designed to dramatically improve the
process of buying, selling and managing print. Leveraging the power
of the Internet and popular browsers, noosh.com helps strengthen
buyer-printer relationships by providing a collaborative environment
where corporate buyers, printers and creative agencies work together
efficiently to manage complex corporate printing.
About Aetna
Aetna is a leading provider of health, retirement and financial
services benefits. Through its three core businesses, Aetna U.S.
Healthcare, Aetna Financial Services and Aetna International, the
company provides nearly 47 million people worldwide with quality
products, services and information to help them manage best what
matters most: their health and financial well-being.
Noosh and Live Jobs are the trademark and service mark, respectively,
of Noosh, Inc. Other trademarks appearing in this release are the
property of their holders.
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