Board of Directors

Ofer Ben-Shachar is the original founder and CEO of the company which, at its founding in 1998, had the same name as its award-winning technology, “Noosh.” He has continuously served on our Board of Directors since that time.

He successfully orchestrated the acquisition of digiGroups in 2001 and the merger with Newline Management in 2005 which formed NewlineNoosh, the first technology-powered managed services provider for large print buying organizations.

Ofer is a recognized innovator in the growth of Internet-based services. Under his leadership the company created a proven cross-enterprise collaboration technology, Noosh, which is now the most widely-used technology to buy and manage print with annual purchase transactions exceeding $800 million in the Americas, Europe, Asia and Africa.

Prior to NewlineNoosh, Ofer founded NetDynamics where he presided over the development, launch and successful deployment of the first Java application server product in 1996, a market which has since grown to over $6 billion in annual revenues. NetDynamics was acquired by Sun Microsystems in 1998.

Ofer has been awarded several patents, is frequently invited to lecture at Internet and software conferences and has published numerous articles. He earned a B.S. with Distinction in Mathematics and Computer Science from Hebrew University in Jerusalem and an M.S. in Computer Science from Washington State University.

Arthur Patterson works closely with start-up entrepreneurial teams in the areas of Enterprise Software and Communication Services.

Shawn brings over 30 years of experience leading, driving, and managing technological, organizational and cultural change in highly dynamic business environments. As COO and a member of the executive team, Shawn is responsible for Saba’s complete product development, delivery and customer support. His direct responsibilities include product development, product management, product marketing, Cloud operations, IT and global customer support organizations.

Prior to Saba, Shawn served as Chief Operating Officer for Coremetrics (an IBM company), a market leader in digital marketing and web analytics delivered through a SaaS model, Shawn managed a broad range of responsibilities including product development, service operations, professional services, technical training and customer service.

Prior to Coremetrics, Shawn served as VP of Platform Engineering and Operations as well as the GM of Voice Applications for WebEx Communications Inc. In this role, he led the engineering and product development for the Voice, Video and Data Switching Platform, and was responsible for all aspects of WebEx’s audio conferencing solutions. Prior to WebEx, he was regional VP at Oracle, Senior VP of Development at Broadvision and CIO at DHL Airways. Shawn’s experience span many industries such as software, data and voice communications, pharmaceuticals, transportation, logistics, power and construction.

Mr. Farshchi holds a B.S.E.E. from San Francisco State University, an M.S. in Telecommunications and an M.B.A., both from Golden Gate University. Mr. Farshchi previously served on the board of directors at IEEE Press and currently serves on the board of directors of Support.com as well as NewlineNoosh.